Better converting copy for travel brands.
Leverage insights from your customers. Stand out from your competition.
Travel seems like an industry that should sell itself.
But it's not that simple. Not every buyer arrives on your site frothing at the mouth, ready to buy.
And that's where conversion copywriting principles enter the conversation.
By focusing on what makes your customers switch from their current solution to yours...
You can capture more spur-of-the-moment buyers - and turn more reluctant prospects into paying customers.
If you're ready to take your copy to the next level...
...click the green button below to book your free consultation.Trained by the best (Copyhackers). Ready to do right by your business.
Copywriting isn’t engineering. There isn’t a professional certifying body (although there SHOULD be one).
But over the past decade, a number of training sites have emerged. Of them, Copyhackers is among the most trusted.
Through this established business, I’ve obtained certifications that prove my expertise in various copywriting disciplines.
I’ve visited 40+ countries and 5 continents since 2010. I’ll get your travel copy right.
Many creative agencies talk a big game about travel copywriting. But have they actually lived it? Who knows? Maybe. Maybe not.
I can only speak for myself. Over the past decade, I have been to 40+ countries on five continents.
And somewhere along the way, I started a travel copywriting firm. So unlike an outsider, I don’t struggle to understand what it means to head abroad.
Travel is in my DNA.
But how did I get here?
My Story
Back in the 2000s, I was miserable.
My chosen career path out of college wasn’t working out. I was working physical labour jobs to pay the bills. And I was struggling to get ahead.
So one day, I decided to hit the reset button on my life. I began travelling, and my love affair with the world began.
But airfares are expensive. So I searched for ways to stay on the road as long as I could.
Eventually, I decided to give online business a go.
In 2013, remote work was in its infancy. But I read the blogs of its pioneers… and I was enthralled.
I was relentless. After weeks of cold emailing, I landed my first client – an SEO consultant.
A decade later, I’ve amassed extensive experience crafting web and email copy that generates leads and increases revenue.
But doing this on the road was no small feat. When you change “offices” frequently, it takes uncommon discipline to deliver value to clients.
These days, my situation is much more stable. I now call Edmonton, Alberta, Canada home (but I still hit the road occasionally – once a travel junkie, always a travel junkie!).
Getting killer client results for 12 years - and counting.
James is an excellent conversion copywriter.
I hired him to work on a full launch in 2024 (sales page, webinar landing page, thank you page and emails).
And not only was our client super impressed and happy with the copy, she was also able to bring more than six figures over a couple of months.
He’s got an amazing ability to master anyone’s voice. And he has the research chops to discover and understand what motivates customers to buy — regardless of what demographic he’s selling to.
Working with James has been a great experience.
He has a natural talent for translating technical concepts into clear, engaging content.
His writing style was totally on-brand and engaging, which showed a solid understanding of our company’s services and unique value propositions.
It’s clear that James conducts his research and pays great attention to detail.
He is professional, creative, and a pleasure to work with. I would recommend him to anyone looking for an expert copywriter!
James has been my go-to copywriting guy since 2014. If you need copy that doesn’t sound like it was written by a robot, he’s your guy!
James was my go-to copy guy for over five years. Whatever the topic, he always went the extra mile to nail the voice required by my sites. I can’t recommend him enough!
James is very efficient, detail oriented and completes projects in a timely manner. He’s been with me for years and I’ve always been happy with his results. Would highly recommend!
Frequently Asked Questions
Copywriting? What's Copywriting?
Copywriting is salespersonship in print. But don’t be turned off – like it or not, we sell ourselves (our ideas, beliefs, wants, needs, etc.) all the time, every day. The better we are at persuading people, the better our results.
If your product/service dramatically improves the lives of your customers, you’re doing prospects a favour by being persuasive.
Why Do I Need A Copywriter?
I get it. Why pay someone to create web copy or emails when you could do it yourself? It’s all just words, right?
Well…
IF your copy isn’t getting your target market’s attention…
IF your copy isn’t qualifying the RIGHT prospects (and disqualifying the WRONG ones)…
IF your copy isn’t painting a picture of an improved life/trip/vacation…
IF your copy doesn’t clearly tell prospects what to do next…
Then they aren’t just “words”. With a few changes, they can become powerful tools that can drive profits.
Why Should I Hire Your Firm?
(1) I specialize in travel industry content
When you hire a generalist, you have no idea whether they truly understand travel, or your travel business. For example, let’s say you own a travel adventure company (like G Adventures). For most, travel means a week at an all-inclusive resort, or a quick road trip a few hours from home.
Do you think they’ll nail your brand’s voice? Even if they do their research, some parts may come off as two-dimensional.
But I’m a travel fanatic. For more than a decade, I’ve travelled to every corner of the world. I’ve stayed in hostels, motels, hotels, Airbnbs, and all-inclusive resorts. I’ve travelled across Canada and the U.S. three times (twice by car, once by bus). I’ve been to five continents and 40+ countries. I’ve slept on bamboo mats on a dirt floor, and in a king size bed with 600-count Egyptian cotton sheets.
I haven’t done it all, but I’ve come pretty close.
So, if you’re looking for a travel nerd with mad copy skills, you’re staring at him (hello there, how are you?)
(2) You should be doing something else (i.e., not writing)
As a travel business owner, your time is at a premium. With all the challenges facing the industry lately, copy creation is the last thing you should be doing.
As a marketing director/ CEO, you should be working on higher-level stuff, like your customer acquisition strategy.
Instead, let’s partner together. Focus on your core competencies, and I’ll focus on crafting unignorable web copy and emails which convert strangers into customers. By the boatload.
How Much Do You Charge?
I use project-based pricing. In my “services” section, you’ll find minimum price quotes for the services I provide. However, business needs are usually FAR more complex than that. After our Discovery Call (if we decide we’re a good fit), we’ll hash out what solutions you require, and the investment needed to bring those solutions to life.
Look like a genius to your boss - hire me to do your copy
Tired of stagnating growth? Let’s talk about how we can rejuvenate your travel business!
Here’s how it’ll go down:
- Fill out the form below.
- We’ll set up a time for a Discovery Call.
- If we’re right for each other, I’ll create a proposal based on your needs.
- Accept, and we’ll begin our working relationship.
Stop putting up with copy that’s dragging profits down – fill out the form below to set up your free consultation!