Copywriting for travel brands.

By a travel fanatic.


Tired of copy that doesn't get bookings, subscribers, or sales?

Let me handle it.

I'm James Shannon, and I've created travel copy and content for well over a decade.

Enlist my services and I'll transform your web assets, e-mails and landing pages into a steady, predictable machine.

A machine that uses conversion best practices. That converts prospects into customers.

Let's get started!

Trained by the best (Copyhackers). Ready to do right by your business.

What separates highly-profitable travel businesses... from those that just scrape by?

Travel seems like an industry that should sell itself.

After all, it offers an escape from reality. A repose from the grinding, 9-9 work culture that wears so many of us down.

Spend 1-2k on an all-inclusive package, and all that stress melts away… if only for a week or two.

I mean… come on! What else do you need to say?

But it’s not that simple. Not every buyer arrives on your booking site frothing at the mouth, ready to buy.

To get ahead, you got to invest in expertise.

And that’s where conversion copywriting principles enter the conversation.

By…

  • Conducting thorough voice-of-customer research
  • Accounting for the “buyer intent” and “stages of awareness” of potential customers
  • Catering to the needs of different buyer modalities
  • Anticipating and addressing objections specific to your target customer base
…you can capture more spur-of-the-moment buyers – and turn more reluctant prospects into paying customers.

But you can’t guess at this stuff.

So don’t guess – work with me.

If you’re ready to take your copy to the next level…

click the green button below to book your free consultation.

Our Clients Love Us

Here's what they have to say about JTS Copywriting:

James is an excellent conversion copywriter.

He’s got an amazing ability to master anyone’s voice AND the research chops and empathy to discover and understand what motivates customers and clients to buy — regardless of which niche he’s working in or demographic he’s selling to. He’s also a pleasure to work with (both on his own and as a supportive part of a team) and takes feedback super well. He always hit his deadlines and is super quick with revisions.

I hired him to work on a full launch in 2024 (sales page, webinar landing page, thank you page and emails) and not only was our client super impressed and happy with the copy, she was also able to bring more than six figures over the course of a couple of months.

James has been my go-to copywriting guy since 2014. If you need copy that doesn’t sound like it was written by a robot, he’s your guy!

James was my go-to copy guy for over five years. Whatever the topic, he always went the extra mile to nail the voice required by my sites. I can’t recommend him enough! 

James is very efficient, detail oriented and completes projects in a timely manner. He’s been with me for years and I’ve always been happy with his results. Would highly recommend!