More Bookings, More Subscribers, More Conversions
By applying travel copywriting strategically, I can help you reach your business goals. Below, I’ve listed areas I specialize in – to learn more, click on the icons. But even if these specialties don’t match your needs, contact me to discuss your project!
Web Copy
Is your travel business website underperfoming? I'll rework it so your copy turns MORE visitors into subscribers, bookings, and sales!
Email Marketing
Have a cold email list? I'll create sequences and campaigns that'll convert more readers... no matter where they are in their Buyer's Journey.
Our Clients Love Us
James is very efficient, detail oriented and completes projects in a timely manner. He’s been with me for years and I’ve always been happy with his results. Would highly recommend!
James has been my go-to copywriting guy since 2014. If you need copy that doesn’t sound like it was written by a robot, he’s your guy!
James was my go-to copy guy for over five years. Whatever the topic, he always went the extra mile to nail the voice required by my sites. I can’t recommend him enough!
Frequently Asked Questions
Copywriting? What's Copywriting?
Copywriting is salespersonship in print. But don’t be turned off – like it or not, we sell ourselves (our ideas, beliefs, wants, needs, etc.) all the time, every day. The better we are at persuading people, the better our results.
If your product/service dramatically improves the lives of your customers, you’re doing prospects a favour by being persuasive.
Why Do I Need A Copywriter?
I get it. Why pay someone to create web copy or emails when you could do it yourself? It’s all just words, right?
Well…
IF your copy isn’t getting your target market’s attention…
IF your copy isn’t qualifying the RIGHT prospects (and disqualifying the WRONG ones)…
IF your copy isn’t painting a picture of an improved life/trip/vacation…
IF your copy doesn’t clearly tell prospects what to do next…
Then they aren’t just “words”. With a few changes, they can become powerful tools that can drive profits.
Why Should I Hire Your Firm?
(1) I specialize in travel industry content
When you hire a generalist, you have no idea whether they truly understand travel, or your travel business. For example, let’s say you own a travel adventure company (like G Adventures). For most, travel means a week at an all-inclusive resort, or a quick road trip a few hours from home.
Do you think they’ll nail your brand’s voice? Even if they do their research, some parts may come off as two-dimensional.
But I’m a travel fanatic. For more than a decade, I’ve travelled to every corner of the world. I’ve stayed in hostels, motels, hotels, Airbnbs, and all-inclusive resorts. I’ve travelled across Canada and the U.S. three times (twice by car, once by bus). I’ve been to five continents and 40+ countries. I’ve slept on bamboo mats on a dirt floor, and in a king size bed with 600-count Egyptian cotton sheets.
I haven’t done it all, but I’ve come pretty close.
So, if you’re looking for a travel nerd with mad copy skills, you’re staring at him (hello there, how are you?)
(2) You should be doing something else (i.e., not writing)
As a travel business owner, your time is at a premium. With all the challenges facing the industry lately, copy creation is the last thing you should be doing.
As a marketing director/ CEO, you should be working on higher-level stuff, like your customer acquisition strategy.
Instead, let’s partner together. Focus on your core competencies, and I’ll focus on crafting unignorable web copy and emails which convert strangers into customers. By the boatload.
How Much Do You Charge?
I use project-based pricing. In the service pages above, you’ll find price quotes for the services I provide. However, business needs are usually FAR more complex than that. After our Discovery Call (if we decide we’re a good fit), we’ll hash out what solutions you require , and the investment needed to bring those solutions to life.